Using Visualisation for Disruptive Innovation in Healthcare
The chapter provides a view of alternative visualisation technologies to support sustainable healthcare. It presents the developments in healthcare to explain the need for disruptive innovation. The chapter then presents the elements of disruptive innovat
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Using Visualisation for Disruptive Innovation in Healthcare Daniel Steenstra and John Ahmet Erkoyuncu
Abstract The chapter provides a view of alternative visualisation technologies to support sustainable healthcare. It presents the developments in healthcare to explain the need for disruptive innovation. The chapter then presents the elements of disruptive innovation (DI) in healthcare to explain the need to co-design solutions with all stakeholders. This is followed by a discussion of the implications and opportunities for visualisation technologies to enable co-designing of disruptive healthcare processes and products.
7.1 Introduction The current model of healthcare relies on diagnostics, therapy and care being delivered in hospitals using costly and complex technologies. Clinicians need to develop a high level of technical skills and patients are taken out of their community environment. This is no longer sustainable. Disruptive innovation (DI) can shift healthcare to the community as it offers affordable solutions that are simpler to use. DI consists of three elements: simplifying technology; business model and value network. These have to be developed concurrently involving all stakeholders. This requires co-designing and a whole system approach. Visualisation-based technologies support DI by facilitating the modelling of complex systems and allowing all stakeholders to interact with alternatives.
D. Steenstra (*) Royal Academy of Engineering, Cranfield University, London, UK e-mail: [email protected] J. A. Erkoyuncu · D. Steenstra Cranfield University, Cranfield, UK e-mail: [email protected]
M. Ma et al. (eds.), Virtual, Augmented Reality and Serious Games for Healthcare 1, Intelligent Systems Reference Library 68, DOI: 10.1007/978-3-642-54816-1_7, © Springer-Verlag Berlin Heidelberg 2014
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D. Steenstra and J. A. Erkoyuncu
The literature review presents developments and applications of visualisation technologies. Research using GE Healthcare’s Vscan shows alternative pathways combined with cost/benefit analysis and decision-support systems. This demonstrates the need for visualisation technologies and leads to a discussion on what technologies are required, how these should be developed and validated. The conclusion highlights the importance of DI for sustainable healthcare and that visualisation technologies are required to enable DI.
7.2 Innovating Healthcare 7.2.1 Healthcare Challenges Governments and policy makers are faced with an almost impossible challenge of having to provide more healthcare, and of better quality, with limited financial resources. This has been exacerbated by the 2008 economic crisis, which led to many countries having to revise their healthcare policies. A report of the King’s Fund predicts that many countries will have to double their expenditure on health and social care in the next 50 year [1]. The report explores a range of factors that contribute to this increased spending such as “demographics; patient behaviours; treatment practices
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