Value of Lifecycle Information to Transform the Manufacturing Industry
Two major trends are driving many companies in the manufacturing industry to rethink and reconfigure their business logic: the trends towards applying a service dominant business logic, and the trends towards collecting and using information about the mar
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Abstract Two major trends are driving many companies in the manufacturing industry to rethink and reconfigure their business logic: the trends towards applying a service dominant business logic, and the trends towards collecting and using information about the market life cycle of products. The pursuit of market lifecycle information has lately been one that is driven mostly by tremendous developments in the area of the Internet of Things and information system integration. Companies in the manufacturing industry are reconfiguring their value chains, tending towards a higher degree of service orientation. This transformation requires an understanding of the principles behind offering additional value through industrial productservice systems. The design of an adequate information architecture and the subsequent management model are the key factors for a successful implementation. This chapter focuses on how information gathering, analysis, and the meaningful use of information have been linked to the success of those companies within the German manufacturing industry which have made the transformation towards service-orientation. On the basis of an empirical study, five success factors with a significant impact on either innovation performance and/or operational performance are identified. These findings are enhanced to derive guidelines for an adequate information architecture. The guidelines are underpinned by best practices of prosperous companies with a strong product-service-orientation. Links between best practice application and performance are analyzed, and significant relations are identified.
G. Gudergan • A. Buschmeyer • B.A. Feige • D. Krechting Department of Business Transformation, FIR at RWTH Aachen University, Aachen, Germany e-mail: [email protected]; [email protected]; boris. [email protected]; [email protected] S. Bradenbrink S.Bradenbrink Consulting, Langenargen, Germany e-mail: [email protected] R. Mutschler (*) SAP Business Transformation Services (BTS), SAP (Schweiz) AG, Biel, Switzerland e-mail: [email protected] © Springer International Publishing Switzerland 2017 G. Oswald, M. Kleinemeier (eds.), Shaping the Digital Enterprise, DOI 10.1007/978-3-319-40967-2_9
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1 Introduction For many industries, the former business model, that focused primarily on material products, is losing ground to customized, tailor-made business-specific services that complement the product (Penttinen and Palmer 2007; Md. Sohel-Uz-Zaman and Anjalin 2011; Roy et al. 2009a). The main reasons for this development lie in an increasing level of competition in mature markets, an increasing orientation towards addressing environmental and sustainability concerns, and maturing technologies that make it difficult to differentiate product offerings from those of competitors (Cedergren et al. 2012). Hence, service is another possibility for manufacturers to achieve additional revenues or a higher market reach. Integrated
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