Waste to Wealth The Circular Economy Advantage
Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders
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adership in the transition toward adaption of the circular economy. Their book illustrates that sustainability and the concept of circularity need not be perceived as costs to the private sector but rather as performance-drivers that provide strong competitive advantage. Waste to Wealth makes a compelling case for why “business as usual” is no longer a viable option in a time of scarce natural resources and constrained economic growth. A worthwhile read by any standard.’ – Peder Holk Nielsen, President and CEO, Novozymes ‘Sustainability is a pre-requisite in the food industry. And the circular economy is a critical part of enabling sustainable agriculture and fishery to support a growing population. Adopting circular practices involves challenging existing values, finding new uses for what was “waste” and building an ecosystem for long-term competitive advantage. Tohoku, since the tsunami, is one example of circular innovation. The region has little in terms of resources, so it’s perhaps ironic that it is now a hotbed of innovation in areas like high-tech vegetable factories, co-working spaces, and even work-sharing. It’s exactly the kind of innovation that Japan should, and will excel at. Books like Waste to Wealth are pointing the way to a much more sustainable future for Japan and countries around the world.’ – Kohey Takashima, CEO and Founder, Oisix ‘The 21st century is characterized by increased vulnerability. We have become more interconnected and interdependent than ever, and our responsibility, individual and collective, has enormously increased. It is clear that we must transform the way we produce and consume – the way we live – no matter whether we call it sustainability, green economy, resource efficiency, or circular economy. This book is a valuable contribution to the arguments behind this unavoidable journey.’ – Janez Potočnik, Co-Chair International Resource Panel (IRP), former European Commissioner for Environment ‘The development and scaling-up of circular economy needs a partnership of academia, government, and companies. Since the beginning of this century, China’s government has played a role and done a lot to promote the circular economy in terms of policymaking, and for the next stage we need business to make things happen in practice. In this context Waste to Wealth is coming to us just in time. Understanding the five practical business models of the circular economy and their related disruptive technology will be of big help for China’s business transition and for upgrading China’s Circular Economy to a new level.’ – Zhu Dajian, Professor and Director, Institute of Governance for Sustainability, Tongji University
Th Ad e C va irc nt ula ag r e Ec on om y
Waste to Wealth Peter Lacy Global Managing Director, Accenture Strategy – Sustainability Services
and
Jakob Rutqvist Manager, Accenture Strategy – Sustainability Services
© Peter Lacy and Jakob Rutqvist 2015 Foreword © William McDonough 2015 Foreword © Ian Cheshire 2015 Softcover reprint of the hardcover 1st edition 2015 978-1-137-5306
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