What Motivates Users to Play Mobile Phone Games More?
The literature review suggests that a high quality of system and service, which mobile phone games should provide, appear to be a critical determinant of not only user satisfaction but also the motivation to spend more time and play more games. However, n
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Abstract The literature review suggests that a high quality of system and service, which mobile phone games should provide, appear to be a critical determinant of not only user satisfaction but also the motivation to spend more time and play more games. However, not many past studies in IS have shown much interest in the issues about the effects of the quality of system and service that mobile phone games provide for user satisfaction. Furthermore, there is little research about the relationship between user satisfaction and the motivation to play in the context of mobile phone games. Therefore, this study aims to examine: (1) the effects of the system quality or the service quality of mobile phone games on user satisfaction, (2) the relationship between user satisfaction and motivation to play more games. Structural Equation Modeling (SEM) was employed to analyze data collected through a survey. The results showed that the system quality and the service quality of mobiles games both have a positive impact on user satisfaction. A strong causal relationship between user satisfaction and motivation was also found. Keywords Smartphone
Application Information Usability Loyalty
1 Introduction With the advent of the smartphones, mobile phone games have gained popularity. The ownership of a smartphone boosted the possibility that users will play mobile games. According to Crosett [1], in 2011 over 90 % of smartphone owners played a mobile game at least once a week. Another industry report by a game industry expert showed that there was a tremendous growth in the mobile gaming world in W. Jung T. Kim (&) The School of Business and Economics, Dankook University, 152, Jook-Jun-Ro, Soo-Ji-Goo, Gyeonggi-do Yongin-si 448-701, Korea e-mail: [email protected] W. Jung e-mail: [email protected] © Springer Science+Business Media Singapore 2016 J.J. (Jong Hyuk) Park et al. (eds.), Advanced Multimedia and Ubiquitous Engineering, Lecture Notes in Electrical Engineering 393, DOI 10.1007/978-981-10-1536-6_2
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2015; and furthermore the mobile games industry is projected to gross over $40 billion by 2017 [2]. As a number of technical innovations and advances were made in smartphones, their capabilities also significantly improved. At the same time, in general, mobile phone games also became increasingly complicated because the technical innovations and advances allow game developers deploy a wide variety of sophisticated functionalities in their games. Accordingly, some are neither easy to play, nor even to understand. Another potential problem is that there can be a decline in the quality of system and service that mobile games offer, which is an expected result of this technical trend. If too many features and functions are deployed in a game, then, in general the likelihood of malfunctioning also increases. If that happens, then it may have a negative impact on user satisfaction and their motivation to play mobile games. A literature review found that system and service qualities are strongly re
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