Which is more Important, Ecological Conservation or Recreational Service? Evidence from a Choice Experiment in Wetland N

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SOCIOECONOMIC ASPECTS OF WETLANDS

Which is more Important, Ecological Conservation or Recreational Service? Evidence from a Choice Experiment in Wetland Nature Reserve Management Lishan Xu 1,2 & Changlin Ao 1 & Biqi Mao 1 & Yang Cheng 1 & Baosheng Sun 1 & Jingxia Wang 1 & Baoqi Liu 3 & Jianhua Ma 4 Received: 23 February 2020 / Accepted: 28 July 2020 # Society of Wetland Scientists 2020

Abstract To achieve the common goal of sustainable development of wetland ecotourism, the nature reserve managers face the challenge of balancing ecological protection and tourism demand. To make appropriate management strategies, more information is needed to understand how visitors evaluate the ecological and recreational attributes, as well as the willingness to pay and preferences. Choice experiment (CE) was employed to explore the trade-offs of visitors between ecological conservation and recreational services in Zhalong National Nature Reserve (ZNNR) in Northeast China, and the analysis of socioeconomic and attitudinal factors was added to reveal the preference heterogeneity. The results showed that biodiversity was the most highly valued attribute and increasing biodiversity or/and environmental education facilities were both valuable scenarios for wetland development. The differentiation of preferences is influenced by both socioeconomic and attitudinal factors including gender, income, age, work situation and environmentally responsible behavior. Two classes of visitors were divided through preference heterogeneity for each attribute, i.e. eco-friendly and price sensitive. These results could help to formulate reasonable policy implications and management strategies for wetland ecotourism. The proposed research framework clarifies the procedure and application of CE and provides a new perspective for trade-off problem in wetland nature reserve management. Keywords Wetland ecotourism . Nature reserve management . Sustainable development . Choice experiment . Preference heterogeneity . Welfare estimates

Electronic supplementary material The online version of this article (https://doi.org/10.1007/s13157-020-01348-8) contains supplementary material, which is available to authorized users. * Changlin Ao [email protected]

Baoqi Liu [email protected] Jianhua Ma [email protected]

Lishan Xu [email protected] Biqi Mao [email protected]

1

Department of Management Science and Engineering, Northeast Agricultural University, Harbin 150030, Heilongjiang, China

Yang Cheng [email protected]

2

Faculty of Economic and Management, Mudanjiang Normal University, Mudanjiang 157000, Heilongjiang, China

Baosheng Sun [email protected]

3

Faculty of Economic and Management, Northeast Agricultural University, Harbin 150030, Heilongjiang, China

Jingxia Wang [email protected]

4

Zhalong National Nature Reserve Authority of Heilongjiang, Qiqihaer 161000, Heilongjiang, China

Wetlands

Introduction Wetland is one of the most important ecosystems, providing a series of ecosystem services, such as water and biodiversity conservation.