A Case Study in an Automotive Assembly Line: Exploring the Design Framework for Manufacturing Gamification
Industrial revolution which is represented by specialization, standardization, and simplification significantly improves productivity, however it makes tasks in production line more simple and repetitive. This monotonous work environment affects most fact
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Lab., Department of Industrial Engineering, Hanyang University, Seoul, Korea e-mail: [email protected] J. Kim K. Seo Imagine Lab., Department of Industrial Engineering, Hanyang University, Seoul, Korea e-mail: [email protected] K. Seo e-mail: [email protected] S. Roh H. Ryu (&) Imagine Lab., Graduate School of Technology and Innovation Management, Hanyang University, Seoul, Korea e-mail: [email protected] S. Roh e-mail: [email protected] C. Jung H. Lee J. Shin 37, Cheoldobanmulgwan-ro, Uiwang-si, Gyeonggi 437-815, Korea e-mail: [email protected] H. Lee e-mail: [email protected] J. Shin e-mail: [email protected] © Springer International Publishing Switzerland 2016 C. Schlick and S. Trzcieliński (eds.), Advances in Ergonomics of Manufacturing: Managing the Enterprise of the Future, Advances in Intelligent Systems and Computing 490, DOI 10.1007/978-3-319-41697-7_27
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identification; (3) concept generation; (4) concept evaluation; and (5) scenario development. Based on this design framework, a gamified interface for a bolt-tightening task was developed. The effectiveness of gamified interface was evaluated by lab-based experiment with semi-structured interview, and lessons learnt and related design suggestions are also dealt with.
Keywords Manufacturing gamification Design framework assembly line Bolt-tightening task Worker motivation
Automotive
1 Introduction After the industrial revolution in 18th century, the most of tasks in manufacturing industry have been arranged and designed based on the principles such as specialization, simplification, and standardization. An efficiency and effectiveness of the work performance have been improved thanks to these principles, however tasks have become much more simple and repetitive for workers. This monotonous work pattern makes workers suffering from lack of motivation and boredom at the work place [1]. This leads workers to become apathy and passive in the short term, and consequently make them not to give a full effort for work. Moreover, if a lot of workers suffer from the same problems (i.e., lack of motivation and boredom), workplace’s overall atmosphere can be badly influenced (e.g., moral hazard) [2]. Various human factors and ergonomics research, such as motion analysis, job rotation, and a systematic ergonomics approaches [3, 4], have been conducted to address above problem. These approaches were partially successful to satisfy workers by the perspective of worker’s physical dimension and boredom. However, it cannot fundamentally help to improve worker’s motivation for work itself [5]. Extrinsic reward (e.g., economic compensation) was studied as a next step to improve worker’s low motivation. At a first glance, it seems to successfully increase worker’s motivation, however it was only effective for short-term manners and not work for long-term intrinsic motivation [6, 7]. More recently, gamification, the use of game design elements in non-game contexts [8], was proposed as a solution to improve workers’ motiv
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