A cross-cultural perspective on facilitators of recycling
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A cross‑cultural perspective on facilitators of recycling Keren Kaplan Mintz1,2 · Jenny Kurman2 Received: 17 September 2018 / Accepted: 18 October 2019 © Springer Nature B.V. 2019
Abstract This study investigates the overall effect of individual-level variables on predicting recycling in a cross-cultural context. The objective of the study was to investigate the role of social norms and perceived behavioral control as moderators and/or mediators of the relations between culture and reported recycling behavior. A survey was conducted among 172 Jewish and Muslim-Bedouin residents of a rural regional council in Israel. The survey included scales measuring social norms, perceived behavioral control, and reported recycling. Results revealed strong cross-cultural differences in reported recycling behaviors, with higher reported recycling among Jewish than among Muslim-Bedouin residents. Perceived behavioral control made an almost identical contribution to the explained variability of recycling among both Jewish and Muslim-Bedouin residents. Social norms were a significantly stronger predictor in explaining recycling among Muslim-Bedouin than among Jewish residents, yet, no significant interaction effect was found between culture and social norms in explaining recycling. Both social norms and perceived behavioral control mediated the relations between culture and recycling. Keywords Culture · Recycling · Social norms · Perceived behavioral control · Pro-environmental behavior
1 Introduction Integrating cross-cultural psychology insights into the study of environmental psychology may provide an important contribution to the study of pro-environmental behavior, yet only few studies have compared societies in terms of environmental variables thus far (Tam and Chan 2017). Of the many studies aimed at identifying the predictors of pro-environmental behavior, only few have considered how culture interacts with these predictors (Morren and Grinstein 2016; Tam and Chan 2017). In the present study, we aim to address this gap by studying the predictors of recycling in the cultural context of Jewish and MuslimBedouin residents of Israel.
* Keren Kaplan Mintz [email protected] 1
Department of Education and Social Science, Shamir Research Institute, 1290000 Kazerin, Israel
2
Department of Psychology, University of Haifa, Haifa, Israel
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K. Kaplan Mintz, J. Kurman
Waste generation is one of the world’s greatest environmental challenges. Changes in lifestyle, the increase in disposable materials and excessive packaging all contribute to the amount of waste generated. More than four billion tons of solid waste is generated every year; almost half of it is municipal solid waste (Gutberlet 2015), which includes waste generated at households, offices, and retail (Ayalon et al. 2013). In Israel, approximately 80% of household waste is still disposed in landfills (Lavee and Nardiya 2013). Waste disposed in landfills pollutes the air, the land, and the groundwater and is responsible for around 3% of glob
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