A diary study of impulsive buying during the COVID-19 pandemic
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A diary study of impulsive buying during the COVID-19 pandemic Huan Xiao 1 & Zhenduo Zhang 1 & Li Zhang 1 Accepted: 20 November 2020 # Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract The purpose of this paper is to explore why impulsive buying happens under emergency and crisis situations, such as that of COVID-19. Drawing on the cognitive-affective personality system theory (CAPS), we tested the dynamic influence of daily perceived uncertainty on COVID-19 on daily impulsive buying via daily information overload and daily information anxiety in a two-wave experience sampling method (ESM) design. Through a multilevel structural equation model (MSEM) analysis, we found that the daily perceived uncertainty on COVID-19 affected daily information overload, which in turn stimulated daily information anxiety, ultimately determining the daily impulsive buying. Namely, daily information overload and daily information anxiety played a complete chain-mediating role between the daily perceived uncertainty on COVID-19 and daily impulsive buying. The present paper is the first to uncover the important dynamic effect of the perceived uncertainty on COVID-19 on impulsive buying with diary data. Specific implications of these findings are discussed. Keywords Impulsive buying . Information overload . Information anxiety . COVID-19 . Pandemic . ESM
Introduction In early 2020, a novel pandemic (COVID-19) raged in Wuhan, China, and swiftly spread all over the world, rapidly becoming a worldwide public health emergency (Wang, Peter, Frederick, & George, 2020a). Since then, billions of people stopped commuting to work or school, avoided social contact, and even isolated themselves at home to prevent the spread of the pandemic (Fischer et al., 2020). Although such prevention and control measures can effectively stop the spread of a pandemic (Remuzzi & Remuzzi, 2020), they also spawn a series of social governance issues and have negative impacts on general public’s mental health (Ahmad & Murad, 2020; Horton, 2020; Wang et al., 2020c). A systematic review
Huan Xiao and Zhenduo Zhang are both the first author, and contribute equally to this paper. * Li Zhang [email protected] Huan Xiao [email protected] Zhenduo Zhang [email protected] 1
School of Management, Harbin Institution of Technology, 13 Fayuan Street, Nangang District, Harbin 150001, Heilongjiang, China
has proved that the COVID-19 is truly associated with psychology distress worldwide, such as anxiety and stress (Xiong et al., 2020), which may cause impulsive buying (Deng, Wang, Xie, Chao, & Zhu, 2020). In fact, a notable phenomenon observed in the current COVID-19 pandemic was exactly that general pubic bought or hoarded of a mount of face masks since China encouraged the usage of face masks to protect their health during the COVID-19 pandemic (Wang et al., 2020b). Similarly, the public engaged into an impulsive buying even though they had already a large quantity of items, thereby causing a significant shortage of masks, al
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