A Study of Personal and Cultural Values American, Japanese, and Viet

This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in perso

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Culture, Mind, and Society The Book Series of the Society for Psychological Anthropology With its book series Culture, Mind, and Society and journal Ethos, the Society for Psychological Anthropology publishes innovative research in culture and psychology now emerging from the discipline of anthropology and related fields. As anthropologists seek to bridge gaps between ideation and emotion or agency and structure—and as psychologists, psychiatrists, and medical anthropologists search for ways to engage with cultural meaning and difference— this interdisciplinary terrain is more active than ever. This book series from the Society for Psychological Anthropology establishes a forum for the publication of books of the highest quality that illuminate the workings of the human mind, in all of its psychological and biological complexity, within the social, cultural, and political contexts that shape thought, emotion, and experience. Series Editor Douglas Hollan, Department of Anthropology, University of California, Los Angeles Editorial Board Linda Garro, Department of Anthropology, UCLA Catherine Lutz, Department of Anthropology, University of North Carolina, Chapel Hill Peggy Miller, Departments of Psychology and Speech Communication, University of Illinois, Urbana-Champaign Robert Paul, Department of Anthropology, Emory University Bradd Shore, Department of Anthropology, Emory University Carol Worthman, Department of Anthropology, Emory University Titles in the Series: Adrie Kusserow, American Individualisms: Child Rearing and Social Class in Three Neighborhoods Naomi Quinn, editor, Finding Culture in Talk: A Collection of Methods Anna Mansson McGinty, Becoming Muslim: Western Women’s Conversions to Islam Roy D’Andrade, A Study of Personal and Cultural Values: American, Japanese, and Vietnamese

A Study of Personal and Cultural Values American, Japanese, and Vietnamese Roy D’Andrade

A STUDY OF PERSONAL AND CULTURAL VALUES

Copyright © Roy D’Andrade, 2008. Softcover reprint of the hardcover 1st edition 2008 978-0-230-60299-1 All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. First published in 2008 by PALGRAVE MACMILLAN™ 175 Fifth Avenue, New York, N.Y. 10010 and Houndmills, Basingstoke, Hampshire, England RG21 6XS Companies and representatives throughout the world. PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.

ISBN 978-1-349-37141-9 DOI 10.1057/9780230612099

ISBN 978-0-230-61209-9 (eBook)

Library of Congress Cataloging-in-Publication Data is available from the Library of Congress. A catalogue record for this book is available from the British Library. Design by Newgen Imaging Systems (P) Ltd., Chennai