A Taiwanese User Experience Questionnaire
The use of questionnaires is an efficient and inexpensive method to measure user experience. Existing user-experience questionnaires developed based on Western populations and cultures. Given that cultural differences can influence judgments and the exper
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Abstract The use of questionnaires is an efficient and inexpensive method to measure user experience. Existing user-experience questionnaires developed based on Western populations and cultures. Given that cultural differences can influence judgments and the experience of products, questionnaires on user experiences based on Western cultures are not necessarily universal. Therefore, the aim of this study was to develop a Taiwanese User-Experience Questionnaire (TUEQ) with semantic differential techniques to understand the experience of Taiwanese users in relation to interactive digital products. A 23-item TUEQ was constructed in this study. The TUEQ identifies four main dimensions contributing to the experience of Taiwanese users: pragmatic quality, general hedonic quality, contemporary hedonic quality, and unique hedonic quality. The practical implications of the TUEQ and further study needed for a satisfactory level of reliability and construct validity are discussed. Keywords Culture
Questionnaire User experiences
1 Introduction There is a common view that “user experience” constitutes a more widely inclusive property for improving interactive digital products than obtaining usability feedback from users. Literally, a good user experience is central to the success of interactive digital products. Y.-H. Chien (&) S.-H. Chen Department of Technology Application and Human Resource Development, National Taiwan Normal University, Taipei, Taiwan e-mail: [email protected] W.-T. Chang Department of Art and Design, National Taipei University of Education, Taipei, Taiwan C.-C. Chuang Department of Product Design, Ming Chuan University, Taoyuan, Taiwan © Springer International Publishing Switzerland 2017 M. Soares et al. (eds.), Advances in Ergonomics Modeling, Usability & Special Populations, Advances in Intelligent Systems and Computing 486, DOI 10.1007/978-3-319-41685-4_31
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Generally, usability is often associated with the functionality of products and can be tested by a usability test or an expert review. A well-known example, focusing on effectiveness, efficiency, and learnability, is the heuristic evaluation formulated by Molich and Nielsen [16]. In contrast, user experience describes the whole impact a product has on end users. The concept of user experience combines aspects of efficiency and effectiveness with additional criteria, such as esthetics [11], joy-of-use [7], and emotions [18]. The goal of determining user experience differs from that of the more objective factor, usability. User experience is more concerned with how users experience an interactive digital product from their perspective, rather than assessing how useful or productive a system is from its own perspective. Preece et al. [20] showed a possible relationship between usability and user experience (Fig. 1). Accordingly, user experience should be separated into two groups of criteria. The first is referred to as ‘aspects of pragmatic quality’, while the second group is called ‘aspects of hedonic quality’
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