Access to Justice in Transnational B2C E-Commerce A Multidimensional

This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effe

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Access to Justice in Transnational B2C E-Commerce A Multidimensional Analysis of Consumer Protection Mechanisms

Access to Justice in Transnational B2C E-Commerce

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Sutatip Yuthayotin

Access to Justice in Transnational B2C E-Commerce A Multidimensional Analysis of Consumer Protection Mechanisms

Sutatip Yuthayotin Central Intellectual Property and International Trade Court Bangkok Thailand

ISBN 978-3-319-11130-8 ISBN 978-3-319-11131-5 (eBook) DOI 10.1007/978-3-319-11131-5 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014955666 © Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Acknowledgements

First and foremost I would like to thank the Japanese Government, without whose financial support through the Monbukagakusho Scholarship, this Ph.D. research would not be possible. My greatest debts of gratitude go to my principal supervisor, Professor Kono Toshiyuki; without his kindheartedness, professional and valuable criticisms with the foresight of his extensive experience, it would not be possible for me to complete this dissertation. I was also influenced by my second supervisor, Professor Mark Fenwick, who always kindly listens to my ideas and from wh