Activating the Tools of Social Media for Innovative Collaboration in the Enterprise
The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control
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Ann Majchrzak Elizabeth Fife Qingfei Min Francis Pereira
Activating the Tools of Social Media for Innovative Collaboration in the Enterprise
SpringerBriefs in Digital Spaces
Series editor Ahmed Bounfour, Orsay, France
For further volumes: http://www.springer.com/series/10461
Ann Majchrzak Elizabeth Fife Qingfei Min Francis Pereira •
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Activating the Tools of Social Media for Innovative Collaboration in the Enterprise
123
Qingfei Min Dalian University of Technology Dalian People’s Republic of China
Ann Majchrzak Elizabeth Fife Francis Pereira Marshall School of Business University of Southern California Los Angeles, CA USA
ISSN 2193-5890 ISBN 978-3-319-03229-0 DOI 10.1007/978-3-319-03230-6
ISSN 2193-5904 (electronic) ISBN 978-3-319-03230-6 (eBook)
Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2013954022 The Author(s) 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Executive Summary
As enterprises become increasingly distributed, employees are less likely to be personally familiar with the people with whom they are collaborating. Past research has repeatedly demonstrated that lack of familiarity decreases the likelihood that employees will collaborate with other employees. However, the use of social me
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