The Innovative Role of Social Media in Healthcare
Doctors, patients, and scientists use the principles of open source and generation of content so that users can be brought in the same platform to personalise healthcare by Health 2.0. Social media (SM) tools such as Facebook, WhatsApp, blogs, Twitter and
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Contents 7.1 7.2 7.3
Introduction . . . . . . . . . . . . . . . . . . . . . . Literature Review . . . . . . . . . . . . . . . . . . Material and Methodology . . . . . . . . . . . . . 7.3.1 Results of Surveys . . . . . . . . . . . . . 7.3.2 Structural Equation Modelling (SEM) . 7.4 Discussion and Future Searches . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . .
7.1
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Introduction
Traditional treatment methods give the empowerment to healthcare professionals without knowing whether patients take medicines on time or not and obey their suggestions in their daily life. However, Health 2.0 has decreased layers and patients can get more empowerment by self-caring their illnesses, especially for chronic cases, instead of going to healthcare centres regularly. Many patients and healthcare staffs with similar illnesses can come together and share their experiences. Some professional healthcare staffs can organize the community or groups by answering questions or making some promotions. In Turkey, there are many healthcare SM web pages like Uzmantv.com, which show short videos about illnesses and treatment suggestions. Moreover, patients can ask questions to the experts in open or closed networks. In addition, many experts have their own web pages, like Twitter or Facebook accounts, blogs etc. to help patients. Many patients prefer to listen to their suggestions instead of going to a hospital and healthcare staffs can use ˙I. Aslan () Occupational Health and Safety Department & Business Administration Department, Bingöl University Bingöl, Turkey e-mail: [email protected] © Springer Fachmedien Wiesbaden GmbH 2018 F. Bakırcı et al. (eds.), German-Turkish Perspectives on IT and Innovation Management, FOM-Edition, https://doi.org/10.1007/978-3-658-16962-6_7
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the benefits of SM by getting online photos or test results through WhatsApp to help patients at remote areas with the support of nurses or citizens, mainly friends or relatives of patients. Regarding healthcare Turkey can be considered a developing country. It increases the budget share of healthcare and applies many new technological methods for more efficient healthcare management like e-prescription. But the usage of SM is very high and many educated and young people try to use the flexibility provided by SM in healthcare. The Chronic Kidney Diseases (CKD) Facebook group, which have 3000 members, motivates many patients to share their experiences and help each other. They give suggestions like which hospital is good for CKD treatments, diet, sport, kidney transplantation, psychological supports etc. For that aim
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