Advanced Methods for Modeling Markets
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competit
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Peter S.H. Leeflang Jaap E. Wieringa Tammo H.A. Bijmolt Koen H. Pauwels Editors
Advanced Methods for Modeling Markets
International Series in Quantitative Marketing
Series Editor Jehoshua Eliashberg The Wharton School University of Pennsylvania Philadelphia, PA, USA
More information about this series at http://www.springer.com/series/6164
Peter S. H. Leeflang • Jaap E. Wieringa Tammo H. A. Bijmolt • Koen H. Pauwels Editors
Advanced Methods for Modeling Markets
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Editors Peter S. H. Leeflang Department of Marketing University of Groningen Groningen, The Netherlands Aston Business School Birmingham, UK Tammo H. A. Bijmolt Department of Marketing University of Groningen Groningen, The Netherlands
Jaap E. Wieringa Department of Marketing University of Groningen Groningen, The Netherlands Koen H. Pauwels Department of Marketing D’Amore-McKim School of Business Northeastern University Boston, USA BI Norwegian Business School Oslo, Norway
ISSN 0923-6716 ISSN 2199-1057 (electronic) International Series in Quantitative Marketing ISBN 978-3-319-53467-1 ISBN 978-3-319-53469-5 (eBook) DOI 10.1007/978-3-319-53469-5 Library of Congress Control Number: 2017944728 © Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
In 2015, we published our book Modeling Markets (MM). In MM, we provide the basics of modeling markets along with the classical steps of the model building process: specification, data collection, estimation, validation, and implementation. We spend much attention to models of the aggregate demand, the individual demand, and we give examples of database marketing models. The table of
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