Analytics in Smart Tourism Design Concepts and Methods
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided
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Zheng Xiang Daniel R. Fesenmaier Editors
Analytics in Smart Tourism Design Concepts and Methods
Tourism on the Verge
Series editors Pauline J. Sheldon University of Hawaii, Honolulu, Hawaii, USA Daniel R. Fesenmaier University of Florida, Gainesville, Florida, USA
More information about this series at http://www.springer.com/series/13605
Zheng Xiang • Daniel R. Fesenmaier Editors
Analytics in Smart Tourism Design Concepts and Methods
Editors Zheng Xiang Department of Hospitality and Tourism Management Virginia Polytechnic Institute and State University Blacksburg, Virginia USA
Daniel R. Fesenmaier National Laboratory for Tourism & eCommerce Department of Tourism, Recreation and Sport Management University of Florida Gainesville, Florida USA
ISSN 2366-2611 ISSN 2366-262X (electronic) Tourism on the Verge ISBN 978-3-319-44262-4 ISBN 978-3-319-44263-1 (eBook) DOI 10.1007/978-3-319-44263-1 Library of Congress Control Number: 2016955413 © Springer International Publishing Switzerland 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Acknowledgments
I wrote my doctoral thesis nine years ago under the supervision of Dan Fesenmaier at Temple University. In it I used search results from Google and user queries from several search engines to examine the structure and characteristics of the so-called online tourism domain. Looking back, my thesis was purely “descriptive” using “secondary” data, which would most likely be viewed as “unorthodox” back then. Today, many of the analytical approaches to understanding the new reality, which is constantly being shaped by information technology, have grown to dominate our everyday conversations about the meaning of knowledge creation. Since my graduation, I have been working with a number of colleagues worldwide on different types of research problems related to IT in trav
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