Applied Technology and Innovation Management Insights and Experience
Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides
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Heinrich Arnold · Michael Erner Peter Möckel · Christopher Schläffer Editors
Applied Technology and Innovation Management Insights and Experiences from an Industry-Leading Innovation Centre
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Editors
Dr. Heinrich Arnold, Dr. Michael Erner, Peter Möckel Deutsche Telekom AG Laboratories Ernst-Reuter-Platz 7 10587 Berlin, Germany Christopher Schläffer Deutsche Telekom AG Landgrabenweg 151 53227 Bonn, Germany Project team/reviewers
Dr. Heinrich Arnold, Dr. Michael Erner, Marcus Berlin
ISBN 978-3-540-88826-0 e-ISBN 978-3-540-88827-7 DOI 10.1007/978-3-540-88827-7 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2009942429 © Springer-Verlag Berlin Heidelberg 2010, Corrected printing 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Illustrations courtesy of Victoria Arnold Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Applied Technology and Innovation Management
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Applied Technology and Innovation Management
The Importance of Innovation Management at Deutsche Telekom – Technological Uncertainty and Open Innovation ..................................................................1 Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management .................................................................5 A. Information Acquisition in a World of Knowledge Strategic Foresight ..........................................................................................................12 Integration of Academic Research into Innovation Projects: The Case of Collaboration with a University Research Institute ...................................25 B. Organizing for Getting the Most out of Openness Implementing Open Innovation to Benefit from External Dynamics of Innovation ......36 Partnering for Research and Development within an Open Innovation Framework......48 Business (Lead) Customer Involvement in the Innovation Process ...............................59 C. Early Stage Market Research and Innovation Marketing Tools for User-Driven Innovation at Deutsche Telekom Laboratories...........................72 Options for Customer Integration in the Open Innovatio
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