Eco-Innovation and Technology
Sustainability perspectives span across a wide array of products and services ranging from agriculture to food consumption, and construction engineering to common consumer products such as mobile phones. Eco-innovation therefore appears as an omnipresent
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Sustainable Businesses in Developing Economies Socio-Economic and Governance Perspectives
Sustainable Businesses in Developing Economies
Rajagopal
Sustainable Businesses in Developing Economies Socio-Economic and Governance Perspectives
Rajagopal EGADE Business School Mexico City, Mexico
ISBN 978-3-030-51680-2 ISBN 978-3-030-51681-9 (eBook) https://doi.org/10.1007/978-3-030-51681-9 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG, part of Springer Nature 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
…to Arati, my wife who is central to my every endeavor
Preface
Contemporary marketing has evolved alongside the sustainability perspectives as a dynamic science and spanned across temporal and spatial dimensions involving society, public administration, and market players. In the process, global sustainable commitment and consumers’ welfare formed the foundations of markets. The production and consumption patterns are associated with a wide range of sustainability issues throughout the lifecycle of product and services. The conventional industry practices in developing economies result into various social and ecological problems. Industries that pioneer sustainability consciousness in the society integrate strategies to manage the ecosystem through their business models. The integrated business models with sustainability commitment can be explained in terms of their value proposition, and value creation and delivery though effective corporate social responsibility. These perspectives need to be discussed in terms of cleaner production and consumption, and managing constituents of sustai
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