Architects of Change Designing Strategies for a Turbulent Business E
“It is common to hear that we are living in turbulent times: ones of anger and extremism. It is much less common to hear what to do about it. This book helps decision-makers move beyond the noise, arguing that they can be transformative even a
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Architects of Change
Jeremy Ghez
Architects of Change Designing Strategies for a Turbulent Business Environment
Jeremy Ghez HEC Paris Jouy-en-Josas, France
ISBN 978-3-030-20683-3 ISBN 978-3-030-20684-0 (eBook) https://doi.org/10.1007/978-3-030-20684-0 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To A., who helps me try to build a better world, every single day. To D., E., and B., who remind me why, every single day.
Preface
I wrote this book during the first term of Donald Trump’s presidency, as Brexit negotiations were still underway three years after the referendum and as a wave of populist movements shook an already weakened European Union. I found the degree of discontent in countries that significantly benefited from the democratic and free-market system in the past to be a powerful disruptive moment we cannot ignore. In fact, this anger should serve as a powerful reminder of where we’ve failed collectively. We must remember that demagoguery may soothe short-term pains. But reaching our broader, long-term, collective goals will require a degree of reinvention and transformation of the business environment whose scope we may not have fully grasped yet. Yet, at the same time, I am also struck by the number of people who want to make a difference, but who believe they cannot do so because of the pressure coming from employers, clients, shareholders and other stakeholders whose metrics of success focus more on short-term profitability than on long- term impact. This book is not only designed to draw attention to the significance
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