Artificial Intelligence in Value Creation Improving Competitive Adva
This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models
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ARTIFICIAL INTELLIGENCE IN VALUE CREATION Improving Competitive Advantage
Artificial Intelligence in Value Creation
Andrzej Wodecki
Artificial Intelligence in Value Creation Improving Competitive Advantage
Andrzej Wodecki Warsaw University of Technology Warsaw, Poland
ISBN 978-3-319-91595-1 ISBN 978-3-319-91596-8 (eBook) https://doi.org/10.1007/978-3-319-91596-8 Library of Congress Control Number: 2018944444 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Contents
1 Value Creation and Competitive Advantage Models 1 1.1 Introduction 1 1.2 The Value Creation and Competitive Advantage Models 5 1.2.1 Introduction 6 1.2.2 The Influence of Technology on the Logics of Value Creation 7 1.2.3 Value Chains 10 1.2.4 Motivation for Extending the Concept of Value Chains 15 1.2.5 Value Constellations 17 1.2.6 Value Shops 18 1.2.7 Value Networks 23 1.2.8 Value Grids 33 1.2.9 Value Structures in Service-Dominated Logics 38 1.2.10 Conclusion 41 1.3 The Role of Data, Information and Knowledge in Value Generation 43 1.3.1 Knowledge as a Key Resource of an Organization 43 1.3.2 Data, Information, Knowledge and Wisdom in Knowledge Management 44 1.3.3 The Concept of the Knowledge Value Chain 46 v
vi Contents
1.3.4 Transformation Processes in the Knowledge Chain 47 1.4 The Influence of Information Technologies on Value Configurations and Competition 50 1.4.1 Liquified Information in the Value Chain
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