Competitive Intelligence
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As mark
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10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
Competitive
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
Competitive Intelligence
10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Also by Chris West
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
Market Research
10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Chris West
10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
Competitive
Intelligence
# Chris West 2001 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2001 by PALGRAVE Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE is the new global academic imprint of St. Martin's Press LLC Scholarly and Reference Division and Palgrave Publishers Ltd (formerly Macmillan Press Ltd). ISBN 0±333±78669±6 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data West, Christopher, 1940±
Competitive intelligence / by Chris West.
p. cm.
Includes bibliographical references and index.
ISBN 0±333±78669±6
1. Business intelligence. 2. Strategic planning. 3. Competition. I. Title. HD38.7.W46 2001 658.4'7±dc21 10 10
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2001032788 6 06
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Copy-edited and typeset by Povey±Edmondson Tavistock and Rochdale, England Printed and bound in Great Britain by Creative Print & Design (Wales), Ebbw Vale
10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP.
10.1057/9780230514591preview - Competitive Intelligence, Christopher West
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-15
For Kelly
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