Becoming a data-driven Organisation Unlock the value of data
Becoming a data-driven OrganisationDATA is the foundation of any market transformation during the digital era we are part of. Companies are expected to reorient themselves or to disappear. However, following assessments by Gartner and Forrester during the
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Becoming a data-driven Organisation Unlock the value of data
Becoming a data-driven Organisation
Martin Treder
Becoming a datadriven Organisation Unlock the value of data
Martin Treder Königswinter Nordrhein-Westfalen, Germany
ISBN 978-3-662-60303-1 ISBN 978-3-662-60304-8 (eBook) https://doi.org/10.1007/978-3-662-60304-8 Springer Vieweg © Springer-Verlag GmbH Germany, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Clipart images: Public domain, taken from clipartpanda.com, wikiclipart.com, clipart-library.com, kisspng.com. This Springer Vieweg imprint is published by the registered company SpringerVerlag GmbH, DE part of Springer Nature. The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany
Companies that have not yet built a data strategy and a strong data management function need to catch up very fast or start planning for their exit. Tomas H. Davenport, “What’s your data strategy?”, Harvard Business Review (Davenport 2017)
Foreword
Many different trends are competing for an organisation’s attention—be it a company, a public authority or a non-government organisation1. At first glance, “data” is just one of them. So, why should you particularly pay attention to the data topic now? First of all, the discussion is not about “data OR other aspects” but about “data to support other aspects”. Data is becoming the foundation—for existing and new topics. Without pro-active and orchestrated management of an organisation’s data, it will be increasingly difficult to adequately address existing challenges or to introduce new ways of working. And you cannot not deal with data. Earlier or later, every organisation needs to decide how to address the “data” topic— strategically and organisationally. This book is meant to give you a quick introduction to data. It tries to help you understand what data is
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