Behavioral Economics and Finance Leadership Nudging and Winking to M
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the
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Behavioral Economics and Finance Leadership Nudging and Winking to Make Better Choices
Behavioral Economics and Finance Leadership
Julia Puaschunder
Behavioral Economics and Finance Leadership Nudging and Winking to Make Better Choices
123
Julia Puaschunder Department of Economics The New School, Parsons School of Design New York, NY, USA Graduate School of Arts and Sciences Columbia University New York, NY, USA
ISBN 978-3-030-54329-7 ISBN 978-3-030-54330-3 https://doi.org/10.1007/978-3-030-54330-3
(eBook)
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Preface
Behavioral Economics revolutionized decision-making theory. Behavioral economists have recently started to nudge—and most recently wink—people into favorable decision outcomes, offering promising avenues to steer social responsibility in very many different domains, ranging from marketing, corporate governance to public affairs, and most recently leadership. The following book aims at nurturing interdisciplinary interests in behavioral economics innovatively applied in the leadership domain. The application of behavioral economics to leadership and governance accounts for the most cutting-edge approach to capture the power of real-world relevant economics. Drawing from a line of research on bounded rationality, the book will enable readers to empirically find how economics can better societal conditions and how they can lead other people by nudges and winks to do better decisions for themselves, others and society. Delineating the potential of behavioral economics to implement social welfare
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