Human Agency and Behavioral Economics Nudging Fast and Slow
This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge” policies designed to steer decision makers’ choices in positive directions. The data reveal that people in diverse nations generally favor nudges by strong major
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HUMAN AGENCY AND BEHAVIORAL ECONOMICS Nudging Fast and Slow Cass R. Sunstein
Palgrave Advances in Behavioral Economics Series editor John Tomer Co-editor, Journal of Socio-Economics Manhattan College Riverdale USA
This groundbreaking series is designed to make available in book form unique behavioral economic contributions. It provides a publishing opportunity for behavioral economist authors who have a novel perspective and have developed a special ability to integrate economics with other disciplines. It will allow these authors to fully develop their ideas. In general, it is not a place for narrow technical contributions. Theoretical/conceptual, empirical, and policy contributions are all welcome. More information about this series at http://www.springer.com/series/14720
Cass R. Sunstein
Human Agency and Behavioral Economics Nudging Fast and Slow
Cass R. Sunstein Harvard University Cambridge, MA USA
Palgrave Advances in Behavioral Economics ISBN 978-3-319-55806-6 ISBN 978-3-319-55807-3 (eBook) DOI 10.1007/978-3-319-55807-3 Library of Congress Control Number: 2017936329 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Pattern adapted from an Indian cotton print produced in the 19th century Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgments
This book has its origins in a lengthy co-authorship with the late Edna Ullmann-Margalit; I am grateful to her for her terrific work on rationality and for joint work, above all on what we called “second-order decisions,” that provides the foundation for many of the organizing ideas here. Richard Thaler, my co-conspirato
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