Besides the Screen Moving Images through Distribution, Promotion and
New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography
- PDF / 1,175,715 Bytes
- 223 Pages / 396.85 x 612.283 pts Page_size
- 16 Downloads / 181 Views
This page intentionally left blank
Besides the Screen Moving Images through Distribution, Promotion and Curation Edited by
Virginia Crisp Coventry University, UK
Gabriel Menotti Gonring Federal University of Espírito Santo, Brazil
Introduction, selection and editorial matter © Virginia Crisp and Gabriel Menotti Gonring 2015 Individual chapters © Respective authors 2015 Softcover reprint of the hardcover 1st edition 2015 978-1-137-47101-7 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
ISBN 978-1-349-50082-6 DOI 10.1057/9781137471024
ISBN 978-1-137-47102-4 (eBook)
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress.
Contents
List of Figures and Tables
vii
Acknowledgements
viii
Notes on Contributors
ix
1 Introduction: In the Grooves of the Cinematographic Circuit Gabriel Menotti Gonring and Virginia Crisp
1
Part I Through Many Channels: Distribution 2 From the Big Screen to the Small Ones: How Digitization is Transforming the Distribution, Exhibition and Consumption of Movies Alejandro Pardo
23
3 Notes on Film Distribution: Networks, Screens and Practices Stefania Haritou
46
4 Catering for Whom? The Problematic Ethos of Audiovisual Distribution Online Jonas Andersson Schwarz
65
Part II Under the Spotlights: Promotion 5 1-18-08 – Viral Marketing Strategies in Hollywood Cinema Stephanie Janes
87
6 Terms of Intimacy: Blog Marketing, Experiential Desegregation and Collaborative Film Value Production Ya-Feng Mon
105
Data Loading...
