Fashion and Film Moving Images and Consumer Behavior
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by
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Peter Bug Editor
Fashion and Film Moving Images and Consumer Behavior
Springer Series in Fashion Business Series Editor Jason Tsan-Ming Choi, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
This book series publishes monographs and edited volumes from leading scholars and established practitioners in the fashion business. Specific focus areas such as luxury fashion branding, fashion operations management, and fashion finance and economics, are covered in volumes published in the series. These perspectives of the fashion industry, one of the world’s most important businesses, offer unique research contributions among business and economics researchers and practitioners. Given that the fashion industry has become global, highly dynamic, and green, the book series responds to calls for more in-depth research about it from commercial points of views, such as sourcing, manufacturing, and retailing. In addition, volumes published in Springer Series in Fashion Business explore deeply each part of the fashion industry’s supply chain associated with the many other critical issues.
More information about this series at http://www.springer.com/series/15202
Peter Bug Editor
Fashion and Film Moving Images and Consumer Behavior
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Editor Peter Bug School of Textiles and Design Reutlingen University Reutlingen, Baden-Württemberg, Germany
ISSN 2366-8776 ISSN 2366-8784 (electronic) Springer Series in Fashion Business ISBN 978-981-13-9541-3 ISBN 978-981-13-9542-0 (eBook) https://doi.org/10.1007/978-981-13-9542-0 © Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
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