Beyond the Business Plan 10 Principles for New Venture Explorers
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 princ
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Copyright material from www.palgraveconnect.com - licensed to HEC Montreal - PalgraveConnect - 2015-09-01
Beyond the Business Plan
10.1057/9781137332875 - Beyond the Business Plan, Simon Bridge and Cecilia Hegarty
10.1057/9781137332875 - Beyond the Business Plan, Simon Bridge and Cecilia Hegarty
Copyright material from www.palgraveconnect.com - licensed to HEC Montreal - PalgraveConnect - 2015-09-01
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10 Principles for New Venture Explorers By Simon Bridge Visiting Professor of Entrepreneurship, University of Ulster
and
Cecilia Hegarty Director, PLATO EBR, N. Ireland and Ireland
10.1057/9781137332875 - Beyond the Business Plan, Simon Bridge and Cecilia Hegarty
Copyright material from www.palgraveconnect.com - licensed to HEC Montreal - PalgraveConnect - 2015-09-01
Beyond the Business Plan
© Simon Bridge and Cecilia Hegarty 2013
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–1–137–33286–8 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
10.1057/9781137332875 - Beyond the Business Plan, Simon Bridge and Cecilia Hegarty
Copyright material from www.palgraveconnect.com - licensed to HEC Montreal - PalgraveConnect - 2015-09-01
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
List of Case, Figures, Illustrations and Tablesix Prefacexiii Acknowledgmentsxvii Part I
Why Look Beyond the Business Plan?
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1
The Purpose of This Book
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2 Business Plans – Why Are They Advocated?
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