Beyond the Low-Cost Business Rethinking the Business Model
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new str
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Rethinking the Business Model Josep Francesc Valls Giménez Translated by
Gabriel Genescà and Benjamin Rowdon
10.1057/9781137277534 - Beyond the Low Cost Business, Josep Francesc Valls Giménez
Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2016-05-11
The Palgrave Macmillan Beyond the Low-Cost Business
Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2016-05-11
Beyond the Low-Cost Business
10.1057/9781137277534 - Beyond the Low Cost Business, Josep Francesc Valls Giménez
Also by Josep Francesc Valls Giménez REINVENTAR EL NEGOCIO
MODELS D’EXPANSIÓ COMERCIAL Sis Casos i una Estratègia LA EXPANSIÓN DE LA MULTINACIONAL ESPAÑOLA Estrategias y Cambio (with Puig-Bastard, P., Ansotegui, C., Comajuncosa, J., Mendoza, X. and Simón, S.) FENÓMENO LOW COST El Impacto en el Factor Precio GESTÃO INTEGRAL DE DESTINOS TURÍSTICOS SUSTENTÁVEIS (with Vila, M. and Guzmán, F.) GESTIÓN DE DESTINOS TURÍSTICOS SOSTENIBLES (with Bustamante, X., Guzmán, F. and Vila, M.) LA IMAGEN DE MARCA DE LOS PAÍSES PRENSA Y BURGUESÍA EN EL S. XIX ESPAÑOL LA JUNGLA COMUNICATIVA, EMPRESA Y MEDIOS DE COMUNICACIÓN EN ESPAÑA GESTIÓN DE EMPRESAS DE TURISMO Y OCIO: El Arte de Provocar Satisfacción. LAS CLAVES DEL MERCADO TURÍSTICO Cómo Competir en el Nuevo Entorno LA IMAGEN DE MARCA DE LOS PAÍSES
10.1057/9781137277534 - Beyond the Low Cost Business, Josep Francesc Valls Giménez
Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2016-05-11
NUEVAS TENDENCIAS EN REDUCCIÓN DE COSTES Bases Conceptuales y Aplicaciones Prácticas (with Vila, M., Cuatrecasas Arbos, L., Carol, M., Gadea, A. and Amat Salas, O.)
Beyond the Low-Cost Business Josep Francesc Valls Giménez ESADE Business School, Spain
Translated by
Gabriel Genescà and Benjamin Rowdon
10.1057/9781137277534 - Beyond the Low Cost Business, Josep Francesc Valls Giménez
Copyright material from www.palgraveconnect.com - licensed to University of Sussex - PalgraveConnect - 2016-05-11
Rethinking the Business Model
© Josep Francesc Valls Giménez 2013 Foreword © Eugenia Bieto 2013
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a divis
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