Big Social Mobile How Digital Initiatives Can Reshape the Enterprise
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesse
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“Put simply, your business likely doesn’t understand your customers nearly well enough. Big Social Mobile provides startling insights and a simple blueprint for smart brands looking to build strong, loyal relationships with their customers.” —Larry Drebes, CEO and CTO, Janrain “As a mobile first company, we’re always educating our customers about why a multifaceted mobile strategy is key to their continued evolution. Big Social Mobile is a great springboard to a mobile first approach and will help readers guide their companies into the future.” —Irfan Mohammed, Co-founder, Personagraph “Organizations today are still in the early stages of determining how to apply social media, big data, mobile technology, and other digital initiatives in a way that fits with their existing business model. Big Social Mobile is a must read on how to use these evolving technologies and methods to achieve a competitive edge while avoiding the pitfalls they often present.” —Gary Cokins, Founder, Analytics-Based Performance Management LLC and co-author of Business Predictive Analytics “David has bridged the gap between the disparate worlds of big data and enterprise information to establish new fundamentals that executives and specialized practitioners alike should learn. Applying these will help ensure that enterprises remain competitive and can easily adapt to the rapidly changing environments around them.” —Claudia Imhoff, Founder, Boulder Business Intelligence Brain Trust
10.1057/9781137410405 - Big Social Mobile, David F. Giannetto
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
More Praise for Big Social Mobile
10.1057/9781137410405 - Big Social Mobile, David F. Giannetto
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
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10.1057/9781137410405 - Big Social Mobile, David F. Giannetto
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
BIG SOCIAL MOBILE
Previous works by David F. Giannetto The Performance Power Grid: The Proven Method to Create and Sustain Superior The Decoy Artist: America’s Last Hunter-Carver (New Jersey Council for the Humanities Book of the Year Nominee)
10.1057/9781137410405 - Big Social Mobile, David F. Giannetto
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
Organizational Performance
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
David F. Giannetto
10.1057/9781137410405 - Big Social Mobile, David F. Giannetto
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-21
BIG SOCIAL MOBILE
big social mobile
Copyright © David F. Giannetto, 2014. First published in 2014 by PALGRAVE MACMILLAN® in
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