Strategy is Digital How Companies Can Use Big Data in the Value Chai
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several
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Carlos Cordon Pau Garcia-Milà Teresa Ferreiro Vilarino Pablo Caballero
Strategy is Digital How Companies Can Use Big Data in the Value Chain
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Carlos Cordon • Pau Garcia-Mila` Teresa Ferreiro Vilarino • Pablo Caballero
Strategy is Digital How Companies Can Use Big Data in the Value Chain
Carlos Cordon IMD Lausanne, Switzerland
Pau Garcia-Mila` Valldoreix Spain
Teresa Ferreiro Vilarino Barcelona, Spain
Pablo Caballero Accenture Sant Cugat del Valle`s Spain
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-31131-9 ISBN 978-3-319-31132-6 (eBook) DOI 10.1007/978-3-319-31132-6 Library of Congress Control Number: 2016939981 # Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
Acknowledgements
The ideas of this book were developed with the help of Polina Bochukova and Jan Jelle van der Meer. They are the authors of Chap. 3, and they provided many insights for the other chapters.
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Contents
1
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Big Data Is Transforming Everything . . . . . . . . . . . . . . . . . . . . . 1.2 This Book Is About Big Data and Business . . . . . . . . . . . . . . . . 1.3 What Is Big Data? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4 Discovering Big Data in Existing Businesses . . . . . . . . . . . . . . . 1.5 How This Book Is Organized . . . . . . . . . . . . . . . . . . . . . . . . . . 1.6 How to Use This Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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