Brewing, Beer and Pubs A Global Perspective
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse r
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Brewing, Beer and Pubs A Global Perspective Edited by
Ignazio Cabras David Higgins and
David Preece
BREWING , BEER AND PUBS: A GLOBAL PERSPECTIVE
Selection and editorial content © Ignazio Cabras, David Higgins and David Preece 2016 Individual chapters © Respective authors 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-46617-4 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission. In accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. First published 2016 by PALGRAVE MACMILLAN The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of Nature America, Inc., One New York Plaza, Suite 4500 New York, NY 10004–1562. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. ISBN: 978-1-349-69101-2 E-PDF ISBN: 978–1–137–46618–1 DOI: 10.1057/9781137466181 Distribution in the UK, Europe and the rest of the world is by Palgrave Macmillan®, a division of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Library of Congress Cataloging-in-Publication Data Names: Cabras, Ignazio, editor. | Higgins, David Minden, 1974– editor. | Preece, David, 1948– editor. Title: Brewing, beer and pubs : a global perspective / Ignazio Cabras, David Higgins, David Preece. Description: Houndmills, Basingstoke, Hampshire; New York, NY : Palgrave Macmillan, 2016. | Includes index. Identifiers: LCCN 2015039313 Subjects: LCSH: Brewing industry. | Beer industry. | Bars (drinking establishments) Classification: LCC HD9397.A2 B74 2016 | DDC 338.4/766342 – dc23 LC record available at http://lccn.loc.gov/2015039313 A catalog record for this book is available from the Library of Congress A catalogue record for this book is available from the British Library
Contents List of Figures
viii
List of Tables
x
Acknowledgements
xii
Notes on Contributors
xiv
Introduction and Overview Ignazio Cabras, David Higgins, and David Preece
1
Part I Globalization, Marketing and Trade in the Brewing Industry 1
Interesting Times: Changes for Brewing Charles W. Bamforth and Ignazio Cabras
15
2
Marketing and Globalization of the Brewing Industry Erik Strøjer Madsen and Yanqing Wu
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