Economic Perspectives on Craft Beer A Revolution in the Global Beer
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass producti
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Economic Perspectives on Craft Beer
Christian Garavaglia · Johan Swinnen Editors
Economic Perspectives on Craft Beer A Revolution in the Global Beer Industry
Editors Christian Garavaglia University of Milano-Bicocca and Bocconi University Milan, Italy
Johan Swinnen Centre for European Policy Studies KU Leuven Leuven, Belgium
ISBN 978-3-319-58234-4 ISBN 978-3-319-58235-1 (eBook) https://doi.org/10.1007/978-3-319-58235-1 Library of Congress Control Number: 2017943640 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover credit: Nick Dunmur/Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To all craft beer enthusiasts in the world
Preface
This book analyzes the emergence and growth of craft breweries and craft beers, which revolutionized the brewing industry, from a comparative international perspective. Craft brewers and their success have transformed global beer markets over the past two decades. They ended a century of consolidation of breweries, resulting in the domination of a few global multinationals and the homogenization of beer. A wave of small breweries entered the market offering a large variety of beers. Today, a few large multinational firms co-exist with a significant number of small craft beer producers. This transformation of an entire industry is not only important for people and researchers interested in beer and brewing, but also for those interested in what determines industry structure and in economic history. The emergence of many craft breweries, the consequent dynamics in the beer industry, and the changes in consumption provide an interesting natural
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