Bright Modernity Color, Commerce, and Consumer Culture

Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate pa

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ublished in association with the German Historical Institute, Washington, DC. This series brings together historical research on consumption and consumerism in the modern era, especially the twentieth century, and with a particular focus on comparative and transnational studies. It aims to make research available in English from an increasingly internationalized and interdisciplinary field. The history of consumption offers a vital link among diverse fields of history and other social sciences, because modern societies are consumer societies whose political, cultural, social, and economic structures and practices are bound up with the history of consumption. Worlds of Consumption highlights and explores these linkages, which deserve wide attention because they shape who we are as individuals and societies.

More information about this series at http://www.springer.com/series/14382

Regina Lee Blaszczyk • Uwe Spiekermann Editors

Bright Modernity Color, Commerce, and Consumer Culture

Editors Regina Lee Blaszczyk School of History University of Leeds Leeds, United Kingdom

Worlds of Consumption ISBN 978-3-319-50744-6 DOI 10.1007/978-3-319-50745-3

Uwe Spiekermann Institute for Economic & Social History University of Göttingen Göttingen, Germany

ISBN 978-3-319-50745-3 (eBook)

Library of Congress Control Number: 2017940258 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Shade card for spring 1901, J. B. Chambeyron fils, St. Etienne and Lyon, France, Hagley Museum and Library, Wilmington, DE, accession 2188: Papers of the Inter-Society Color Council, item 118. Courtesy of Hagley Museum and Library. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company