Nordic Consumer Culture State, Market and Consumers
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic cou
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ordic Consumer Culture State, Market and Consumers
Nordic Consumer Culture
Søren Askegaard • Jacob Östberg Editors
Nordic Consumer Culture State, Market and Consumers
Editors Søren Askegaard University of Southern Denmark Odense, Denmark
Jacob Östberg Stockholm Business School Stockholm University Stockholm, Sweden
ISBN 978-3-030-04932-4 ISBN 978-3-030-04933-1 (eBook) https://doi.org/10.1007/978-3-030-04933-1 Library of Congress Control Number: 2018968446 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is dedicated to the memory of our friend and colleague Per Østergaard (1958–2016) Pioneer of Nordic consumer culture investigations from Svalbard to the Baltic Sea
Contents
1 Introduction: The Institution and the Imaginary in a Nordic Light 1 Søren Askegaard and Jacob Östberg
Part I Nordic Consumer Culture and the State–Market Nexus 23 2 Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption 25 Henri A. Weijo 3 Market Wonderland: An Essay about a Statist Individualist Consumer Culture 49 Sofia Ulver 4 Why Can’t They Behave? Theorizing Consumer Misbehavior as Regime Misfit between Neoliberal and Nordic Welfare Models 71 Diane M. Martin, Frank Lindberg, and James Fitchett vii
viii Contents
5 Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State 95 Maria Hokkinen 6 Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce, and Consumers119 Susanna Molander, Jacob Östberg, and Ingeborg Astrid Kleppe 7 Experiencing Nature through Nordic Restrictions and Freedom147
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