Building DAM solutions for service-oriented architecture
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Building DAM solutions for service-oriented architecture Chuck Hurst is Vice President — Systems Development for Scripps Networks and serves as the company’s Media Asset Management (MAM) strategy architect, as well as heading the integration of Scripps Networks’ business and financial systems. He holds a Bachelors of Science degree in Electrical Engineering from the University of Minnesota.
Eric Hoffert currently serves as Chairman of Versatility Software, Inc., a digital media and collaborative content consultancy. He holds a B.S. in C.S. from NYU, a B.S.M.E. from Cooper Union, and an M.S. in C.S. from the Courant Institute of Mathematical Sciences at New York University.
Keywords: service-oriented architecture, web services, digital asset management, request for proposal, pilot, use cases Abstract Service-oriented architecture (SOA) has become a tidal wave in the information technology world. But what expectations does this surge place on DAM vendors? What implications does it present for analyzing and acquiring DAM to fit within an SOA environment? How can DAM pilot projects be adapted to deliver on SOA requirements? What types of results can be delivered in a DAM SOA pilot? This paper will discuss methods to specify requirements, business workflows and pilot scenarios for DAM applications when you know that the answer for an enterprise is SOA. Real-world results from a DAM SOA pilot will also be reviewed. Journal of Digital Asset Management (2007) 3, 79–88. doi:10.1057/palgrave.dam.3650068
INTRODUCTION As part of a five-year media asset management (MAM) initiative, Scripps Networks launched an acquisition process for an enterprise DAM application in November 2005. Tied intimately to this five-year initiative, was the implementation of service-oriented architecture (SOA) to enable application interoperability and process automation. Scripps Networks needed to acquire a DAM application that offered both a strong (but not exclusive) video management capability and played well in a services environment. This presented a unique challenge, both from defining and specifying the needs of our SOA, and in presenting our requirements in a form that would allow us to objectively score the offerings of various vendors. Chuck Hurst Scripps Networks, 9721 Sherrill Boulevard, Knoxville, Tennessee 37921, USA Tel: 001 865 560 4146 Email: churst@ scrippsnetworks.com
CREATING THE DAM SOA REQUEST FOR PROPOSAL (RFP) Prior to creation of the RFP In the case of Scripps Networks, the issuing of a DAM SOA request for proposal (RFP) was not
© 2007 Palgrave Macmillan Ltd 1743–6540 $30.00
Vol. 3, 2 79–88
an isolated event, but rather the culmination of a series of events going back over a year. Scripps Networks had started this process in 2004 by undergoing an extensive re-evaluation of its strategic needs for MAM. The re-evaluation surfaced the high-level business needs, as well as creating a roadmap of enterprise capabilities. Fundamental to the expression of those capabilities, was the use of SOA. The strategic re-evaluation prod
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