Chapter 3: Blocked Out; Athletic Voices and WNBA Uniform Politics

WNBA uniform politics in 2016 coalesced around three distinct voices: corporate sponsor logos, sanctioned pro-LGBTQ demonstrations, and an unsanctioned black Lives Matter player protest. We argue that uniform politics reveals a cautious, commercially link

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Sportswomen’s Apparel in the United States Uniformly Discussed

Edited by Linda K. Fuller

New Femininities in Digital, Physical and Sporting Cultures

Series Editors Kim Toffoletti School of Humanities and Social Sciences Deakin University Melbourne, VIC, Australia Jessica Francombe-Webb Department for Health University of Bath Bath, UK Holly Thorpe School of Health University of Waikato Hamilton, New Zealand

Palgrave’s New Femininities in Digital, Physical and Sporting Cultures series is dedicated to exploring emerging forms and expressions of femininity, feminist activism and politics in an increasingly global, consumer and digital world. Books in this series focus on the latest conceptual, methodological and theoretical developments in feminist thinking about bodies, movement, physicality, leisure and technology to understand and problematize new framings of feminine embodiment. Globally inclusive, and featuring established and emerging scholars from multi-disciplinary fields, the series is characterized by an interest in advancing research and scholarship concerning women’s experiences of physical culture in a variety of cultural contexts. More information about this series at http://www.palgrave.com/gp/series/15874

Linda K. Fuller Editor

Sportswomen’s Apparel in the United States Uniformly Discussed

Editor Linda K. Fuller Communications Department Worcester State University Worcester, MA, USA

ISSN 2522-0330     ISSN 2522-0349 (electronic) New Femininities in Digital, Physical and Sporting Cultures ISBN 978-3-030-45476-0    ISBN 978-3-030-45477-7 (eBook) https://doi.org/10.1007/978-3-030-45477-7 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © National Geographic Image Collection / Alamy S