China Goes West Everything You Need to Know About Chinese Companies
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Ch
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"A thorough and thoughtful examination of one of the most important trends that will help shape the future of business, technology and society. Joel has written a clear account of the globalization journey, helping readers understand the challenges, opportunities, risks and rewards of 'going global'." - Vang Vuanqing, Chairman and CEO, Lenovo Group
"Smart, practical and highly readable ... In China Goes West, Joel Backaler brings an important, accelerating global business trend into timely focus." - Mark Duval, President, American Chamber of Commerce in China
"Joel Backaler's book is areal eye-opener. Written in a clear, precise, and ready-to-use manner, it teils the tale of contemporary China's 'Journey to the West'." - Davide Cucino, President, European Union Chamber of Commerce in China
"In China Coes West, Joel Backaler separates the facts about China's global investment strategy from fiction and fear. Presented as a 'how to' account, Backaler does an exceptional job dissecting a complex topic into c1ear, easy-to-understand segments about the important economic, politicai, and cultural aspects of China's expansion. A must-read book for business leaders, MBA students, policy-makers and anyone seeking insight into the global business trend of the century." - Steve Burrows, Former CEO, Anheuser-Busch Internationallnc.
"Joel Backaler's China Goes West is a true must-read for business leaders, researchers, and anyone interested in China's rapid economic growth. Backaler details numerous reallife business examples and unlocks key cultural and governmental differences in a style that is both refreshing and engaging." - Ken Newell, President, PepsiCo Greater China (2008-2012)
"China Goes West ofters a balanced, readable assessment about one of the key new developments in the global economy - the dynamic, evolving story of Chinese companies' investments overseas. Joel Backaler's book ofters pragmatic recommendations for companies and governments looking to engage intelligently in this process. Readers will finish this book with a clear understanding of both the challenges and opportunities this new phenomenon is bringing." - Kerry Brown, Executive Director, China Studies Centre, University of Sydney
"Joel Backaler's comprehensive China Goes West will be the go-to-guide for those looking to get up to speed quicklyon the greatest business story of our time." - lulian Chang, Executive Dean, Harvard Kennedy School
"In China Goes West, Joel Backaler gives a concise and highly informative overview of Chinese companies' experiences abroad and in their home market. The book is an invaluable introduction to a critical emerging global trend and is both a useful and stimulating reference." - Vincent Chang, Executive Dean, Peking Universlty HSBC Business School
"Joel Backaler's fast-paced, accessible book on China's push to invest around the world is destined to become a major resource for anyone wanting to understand and benefit from the rise of global Chinese companies. From city managers looking for investments, to CEO's
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