City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issue
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DOI: 10.1057/9781137387967.0001
10.1057/9781137387967 - City Branding and New Media, Maria Cristina Paganoni
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-31
City Branding and New Media
Also by Maria Cristina Paganoni
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-31
Representing the City
DOI: 10.1057/9781137387967.0001
10.1057/9781137387967 - City Branding and New Media, Maria Cristina Paganoni
Maria Cristina Paganoni University of Milan, Italy
DOI: 10.1057/9781137387967.0001
10.1057/9781137387967 - City Branding and New Media, Maria Cristina Paganoni
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-31
City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
© Maria Cristina Paganoni 2015
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted her right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire, RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–38797–4 EPUB ISBN: 978–1–137–38796–7 PDF ISBN: 978–1–137–38795–0 Hardback A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. www.palgrave.com/pivot doi: 10.1057/9781137387967
10.1057/9781137387967 - City Branding and New Media, Maria Cristina Paganoni
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - PalgraveConnect - 2015-05-31
All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
DOI: 10.1057/9781137387967.0001
10.1057/9781137387967 - City Branding and New Media, Maria Cristina Paganoni
Copyright material from www.palgraveconnect.com - licensed to New York University - Waldmann Dental Library - Palg
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