City Branding Theory and Cases
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid the
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Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-20
City Branding
10.1057/9780230294790preview - City Branding, Keith Dinnie
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-20
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10.1057/9780230294790preview - City Branding, Keith Dinnie
City Branding Theory and Cases
Edited by Keith Dinnie Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-20
Associate Professor of Business,Temple University Japan
10.1057/9780230294790preview - City Branding, Keith Dinnie
Selection and editorial matter © Keith Dinnie 2011 Individual chapters © individual authors 2011 Foreword © Bill Baker 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988.
Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–24185–5 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 20 19 18 17 16 15 14 13 12 11 Printed and bound in Great Britain by CPI Antony Rowe, Chippenham and Eastbourne
10.1057/9780230294790preview - City Branding, Keith Dinnie
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-20
First published 2011 by PALGRAVE MACMILLAN
Foreword
xiii
Preface
xv
Acknowledgements
xvi
Notes on the Contributors
xvii
Part 1
Theory
1
Chapter 1
Introduction to the Theory of City Branding Keith Dinnie
3
Introduction Brand architecture and brand attributes A network approach Sustainability Summary
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