Conceptual Design Interpretations, Mindset and Models

Maximising reader insights into the theory, models, methods and fundamental reasoning of design, this book addresses design activities in industrial settings, as well as the actors involved. This approach offers readers a new understanding of design

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ceptual Design Interpretations, Mindset and Models

Conceptual Design

Mogens Myrup Andreasen Claus Thorp Hansen · Philip Cash

Conceptual Design Interpretations, Mindset and Models

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Mogens Myrup Andreasen Department of Mechanical Engineering Technical University of Denmark Kongens Lyngby Denmark

Philip Cash Department of Management Engineering Technical University of Denmark Kongens Lyngby Denmark

Claus Thorp Hansen Department of Mechanical Engineering Technical University of Denmark Kongens Lyngby Denmark

ISBN 978-3-319-19838-5 ISBN 978-3-319-19839-2  (eBook) DOI 10.1007/978-3-319-19839-2 Library of Congress Control Number: 2015941342 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)

Foreword

Judging by the cover, this book is about conceptual design. And indeed if you are looking for a comprehensive system-level perspective of conceptualization as a driver for successful product development this is a book you should read. It presents conceptualisation methods used in design and product development and clearly underlines its importance in the context of the design process and well developed products. But while you read this book you will find much more, a much deeper thinking and extensive study of design itself. This is a book about the essence of design, about creating the new and making of the better. It is about fostering changes through questioning the existent, the needs, and the methods we use, questioning the technology we create and use, and the future we want to shape. This book is a driver for thinking and rethinking about design, the nature of design and the importance of design in shaping our lives. Presented thoughts and reasoning are built on direct evidence, on over 40 years of experience, thinking and question