Conference Proceedings Trends in Business Communication 2016
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand mana
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Conference Proceedings Trends in Business Communication 2016
Conference Proceedings Trends in Business Communication 2016
Timo Becker · Peter Schneckenleitner Wolfgang Reitberger Alexandra Brunner-Sperdin (Eds.)
Conference Proceedings Trends in Business Communication 2016
Editors Prof. Dr. Timo Becker Freiburg, Germany
Wolfgang Reitberger Kufstein, Austria
Peter Schneckenleitner Kufstein, Austria
Alexandra Brunner-Sperdin Kufstein, Austria
ISBN 978-3-658-17254-1 (eBook) ISBN 978-3-658-17253-4 DOI 10.1007/978-3-658-17254-1 Library of Congress Control Number: 2017931353 Springer Gabler © Springer Fachmedien Wiesbaden GmbH 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Foreword The communication landscape has changed dramatically in recent years. Former omnipotent media channels like newspapers or traditional functions of journalism as gate keepers are losing influence and potency. Today new, fast, digital, and easy to use communication channels are up and coming and the field of communication is not an exclusive segment anymore. It has never been so easy for anyone to publish, consume, store, or distribute information. Each of us can be journalist, author, or communication manager by posting public content on Facebook or Youtube and thus each of us can directly effect the reputation and image of a product, person, company, or association. A consequence of this development is communication structures from organisations have to be adopted continuously. We are talking about new developments and constantly changing situations and requirements. We are talking about trends - trends in communication. The change of comm
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