Trends in International Business Research
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My purpose this morning is to discuss with you what appear to be some significant trends in internationalbusiness research. An overview of these trends indicates that international business research is alive and well indeed. Some of the specific trends that lead to this conclusion are the following: More researchis being done all the time; Emphasis within the functional areas is becoming more diversified; International business researchersare increasingly looking at broad, policy-type questions that transcend the traditional functional bounds; More attention is being devoted to the environment of international business; A growing amount of international business research is being initiated by European scholars. In a moment I will develop each of these observations at greater length. In addition, I want to talk about the future: where should international business research go from here? At the conclusion of my talk I will distribute two lists of specific subjects that appearparticularly in need of further research; one a list of suggested topics for individual research projects, the other a list of broader programs suitable for institutional or team research. Background of the Project All of these observations and suggestions were developed in a project that has been underway at Indiana University for the past two
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years. The work will culminate soon in a book entitled International Business Research: Past, Present and Future. I see a number of peopole in the room here who have participated directly in the project in one way or another. I want to take this opportunity to thank all of you, on behalf of my co-authors, Lee Nehrt and Fred Truitt, for your valuable contributions. Let me very qucikly sketch in the background of our project and what we set out to do. The Graduate School of Business of Indiana University received a grant from the Ford Foundation in the early 1960's to establish a program in international business. The program was well established by 1965, but by that time the funds were nearly exhausted. The request for renewal of this grant proposed that new funds be allocated primarily for research in the field of international business to develop a greater body of knowledge and to advance the field as an academic discipline. It also proposed that an International Business Research Institute be established and that one of its first efforts be to "prepare an inventory of recent and current research in international business and recommendations for further research." The results of the survey and the recommendations were to serve as a guide, not only for future projects of the International Business Research Institute, but also for researchers everywhere. Our project and the book that will result representthe implementation of that commitment. Definition of InternationalBusiness One of the first major problems of the study was to define the fiel
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