Consumer Perception of Product Risks and Benefits
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference
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umer Perception of Product Risks and Benefits
Consumer Perception of Product Risks and Benefits
Gerard Emilien • Rolf Weitkunat • Frank Lüdicke Editors
Consumer Perception of Product Risks and Benefits
Editors Gerard Emilien Clinique du Nord Port Louis, Mauritius
Rolf Weitkunat Philip Morris Products S.A Neuch^atel, Switzerland
Frank Lüdicke Philip Morris Products S.A Neuch^atel, Switzerland
ISBN 978-3-319-50528-2 ISBN 978-3-319-50530-5 DOI 10.1007/978-3-319-50530-5
(eBook)
Library of Congress Control Number: 2017934508 © Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Foreword
Consumer products are extraordinarily diverse, as are the consumers who might accept or reject, use or misuse them. As a result, ensuring informed consumer decision-making requires the full range of expertise assembled in this encompassing volume. In the language of decision science,1 that expertise includes capabilities in analysis, of the risks and benefits that products might bring; descriptive research, regarding consumers’ intuitive understanding of those outcomes; and interventions, designed to inform those intuitions, so that consumers can make sound choices and producers can meet their needs. Consumer Perception of Product Risks and Benefits summarizes analytical research relevant to premarketing evaluation of expected product performance, epidemiological tracking of actual consumer experiences, and weighing of those risks and benefits. It summarizes descriptive research regarding the cognitive, affective, social, economic, and political factors affecting consumers’ decisions about acquiring and using consum
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