Consumer Reaction, Food Production and the Fukushima Disaster Assess
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radia
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Consumer Reaction, Food Production and the Fukushima Disaster Assessing Reputation Damage Due to Potential Radiation Contamination
Consumer Reaction, Food Production and the Fukushima Disaster
Kentaka Aruga
Consumer Reaction, Food Production and the Fukushima Disaster Assessing Reputation Damage Due to Potential Radiation Contamination
123
Kentaka Aruga Graduate School of Humanities and Social Sciences Saitama University Saitama, Saitama Japan
ISBN 978-3-319-59848-2 DOI 10.1007/978-3-319-59849-9
ISBN 978-3-319-59849-9
(eBook)
Library of Congress Control Number: 2017943183 © Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
When the Tohoku-Pacific Ocean Earthquake occurred on March 11, 2011, I was working in an office located in Hayama, Kanagawa Prefecture. Although my office was more than 400 km apart from the epicenter of the earthquake, the quake was at a level that I have never experienced before. When I checked the news about the earthquake I learned that more than a 15 m high tsunami was approaching the coast of Tohoku regions but I first could not believe that this was really happening. I realized that the disaster was a reality after seeing entire communities swept away by these tsunamis and people desperately trying to evacuate from them on TV. However, towns and farmlands destroyed by the tsunamis were only the beginning of the disaster. The tsunamis had triggered another calamity. The No.1 reactor at the Fukushima Daiichi Nuclear Power Plant had exploded after hit by these massive waves. After this first accident was reported, the situation at the Fukushima plant grew gravely worse
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