Corporate Foresight Towards a Maturity Model for the Future Orientat
Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studie
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Rene´ Rohrbeck
Corporate Foresight Towards a Maturity Model for the Future Orientation of a Firm
Dr. Rene´ Rohrbeck TU Berlin Department for Innovation and Technology Management Straße des 17. Juni 135 10623 Berlin Germany [email protected]
Dissertation Technische Universita¨t Berlin 2010, D83 ISSN 1431-1941 ISBN 978-3-7908-2625-8 e-ISBN 978-3-7908-2626-5 DOI 10.1007/978-3-7908-2626-5 Springer Heidelberg Dordrecht London New York # Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg, Germany Printed on acid-free paper Physica‐Verlag is a brand of Springer‐Verlag Berlin Heidelberg Springer‐Verlag is a part of Springer Science+Business Media (www.springer.com)
Preface
Deutsche Telekom Laboratories’ internal organization is designed to stimulate a maximum flow of ideas and develop those that the company deems most relevant. Two main components identify the right topics and deal with them: First, the organizational structure, which is the result of the university–industry partnership, helps bring the best of the academic and business worlds together in a permanent situation of mutual intellectual exchange. Second, a set of non-formal and formal instruments used for corporate foresighting have been adapted to the requirements of practical innovation management. Instruments of corporate foresight now include the Deutsche Telekom Technology Radar, a tool that utilizes a global scouting network, the Product & Service Radar and various other tools for customer behavior and needs. Deutsche Telekom Laboratories (T-Labs) has thus served both as an environment for the prototypical deployment of new methods and as the object of research providing data and indications for new hypotheses. Rene Rohrbeck’s research has been instrumental in developing T-Labs’ scouting and foresighting capabilities and exemplifies the value of close cooperation between industry and university. Information and communication technology is currently radically changing and therefore challenges companies to continuously identify changes in the environment and act accordingly. Technological shifts can exceed the
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