Cracking Facebook The Importance of Understanding Technology-Based C
This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Me
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Youth, Media and Culture Series Volume 5 Series Editors Shirley R. Steinberg, University of Calgary, Canada Awad Ibrahim, University of Ottawa, Canada Editorial Board Annette Coburn, The University of the West of Scotland Giuliana Cucinelli, Concordia University, Montreal, Canada Rhonda Hammer, UCLA, USA Mark Helmsing, Michigan State University, USA Brian Johnson, Bloomburg University, PA, USA Scope Taking the notion of critical youth studies, this series features top scholars in c ritical media and youth studies. Coupling edgy topics with a critical theoretical lens, volumes explore the impact of media and culture on youth … and the impact of youth on media and culture.
Cracking Facebook The Importance of Understanding Technology-Based Communication
Maria Leena Korpijaakko McGill University, Canada
A C.I.P. record for this book is available from the Library of Congress.
ISBN: 978-94-6300-209-7 (paperback) ISBN: 978-94-6300-210-3 (hardback) ISBN: 978-94-6300-211-0 (e-book)
Published by: Sense Publishers, P.O. Box 21858, 3001 AW Rotterdam, The Netherlands https://www.sensepublishers.com/
All chapters in this book have undergone peer review.
Printed on acid-free paper
All Rights Reserved © 2015 Sense Publishers No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work.
Table of Contents
List of Tables
vii
List of Figure
ix
Chapter 1: Introduction: Why Technology Matters
1
Relationships with Technology Living in Hyperreal Connections Who Are We Anyway? What Is Agency in Identity Performance? Research Aims My Facebook Study Method and Theory Research Implications Book Overview Chapter 2: Why People Use Facebook: The Pros and Cons Associated with Its Use
2 5 6 9 10 11 12 13 14 15
Online Identity: Teens 16 Online Identity on Facebook: Young Adults 19 Teens and Young Adults: Similarities and Socio-cultural Implications 22 Literature on SNS/Facebook Use for All Ages 23 Reasons for Negative Consequences of SNS/Facebook Use 29 Conclusion31 Chapter 3: Linking Identity Theory, Avatar Attachment Theory, and Hyperreal Considerations to Overconsumption and Self-Fetishization on Facebook Identity Theory Age Category Conceptualizations: Links to Socio-Economic Conditions Age Categories, Market Exploitation, and Consumer Discourse Celebrity Culture and Gendered Beauty Discourse Cyber Identity Performance Hyperreality, Overconsumption, and Self-Fetishization Debates on Personal Agency Agency in Cyber Identity Performance Ensuring Agency Chapter Summary
v
33 33 34 36 39 41 44 48 51 52 53
Table of Contents
Chapter 4: Facebook Study
55
Study Rationale 55 Design56 Data Collection 59 Data Analysis 64 Johnson’s Four-Point Model fo
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