Craft Beverages and Tourism, Volume 2 Environmental, Societal, and M

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibilit

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Craft Beverages and Tourism, Volume 2

Susan L. Slocum  •  Carol Kline  •  Christina T. Cavaliere Editors

Craft Beverages and Tourism, Volume 2 Environmental, Societal, and Marketing Implications

Editors Susan L. Slocum George Mason University Manassas, Virginia, USA

Carol Kline Appalachian State University Raleigh, North Carolina, USA

Christina T. Cavaliere Stockton University Manahawkin, New Jersey, USA

ISBN 978-3-319-57188-1    ISBN 978-3-319-57189-8 (eBook) DOI 10.1007/978-3-319-57189-8 Library of Congress Control Number: 2017945308 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Monty Rakusen / Getty Images Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Acknowledgments

The editors would like to thank the following for their support in this project: Ken Backman, Professor, Clemson University Karla Boluk, Assistant Professor, University of Waterloo Rachel Chen, Professor, University of Tennessee Kynda Curtis, Professor, Utah State University Gerrie Du Rand, Senior Lecturer, University of Pretoria Craig Esherick, Associate Professor, George Mason University Sally Everett, Deputy Dean, Quality and Student Experience, Anglia Ruskin University John Hull, Associate Professor, Thompson Rivers University Deb Kerstetter, Professor, The Pennsylvania State University Geoff Lacher, Senior Economist, Oxford Economics Dominic Lapoint, Professor, Université du Québec à Montréal Shawn Lee, Associate Professor, George Mason University Leah Mathews, Professor, University of North Carolina, Asheville Liz Sharples, Lecturer, University of Portsmouth Dawn Thilmany, Professor, Colorado St