Crafting a National Value-Driven Tourism Vision
Starting from the premise that the formulation of a destination vision is the most critical aspect of strategic planning, this chapter gives insight into a process of creating a value-driven vision that was conducted for the purpose of the ‘Croatian touri
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Larry Dwyer, Renata Tomljenović, Sanda Čorak
EVOLUTION OF DESTINATION PLANNING AND STRATEGY The Rise of Tourism in Croatia
Evolution of Destination Planning and Strategy
Larry Dwyer • Renata Tomljenović • Sanda Č orak Editors
Evolution of Destination Planning and Strategy The Rise of Tourism in Croatia
Editors Larry Dwyer University of Ljubljana Woolloomooloo, Australia
Sanda Čorak Institute for Tourism Zagreb, Croatia
Renata Tomljenović Institute for Tourism Zagreb, Croatia
ISBN 978-3-319-42245-9 ISBN 978-3-319-42246-6 DOI 10.1007/978-3-319-42246-6
(eBook)
Library of Congress Control Number: 2016957567 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: © Jan Wlodarczyk / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
ACKNOWLEDGEMENTS
The chapters of this book have been developed in conjunction with the research and consultancy activities of the Institute for Tourism and its associates. The central message of this book is that tourism planning and development needs to be located not only within the context of tourism but within its broader economic, social, cultural, political and environmental concerts. While Croatian tourism development is a success story, the problems it deals with are common to destinations worldwide. To understand these problems, situate them in the broader economical and socio-political contexts and reflect upon them realistically, researchers need to have a thorough understanding of real-life practices and challenges. This book has been made possible by many individuals and organisations that have worked with the research team of the Institute for Tourism. We are grateful to the managers and staff of tourism boards and professional associati
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