Creating Value through International Strategy

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What

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Africa Ariño, Pankaj Ghemawat and Joan E. Ricart

Creating Value through International Strategy

Creating Value through International Strategy Edited by

Africa Ariño Pankaj Ghemawat and

Joan E. Ricart

Selection and editorial matter © Africa Ariño, Pankaj Ghemawat and Joan E. Ricart Foreword © Jordi Canals 2004 Individual chapters © contributors 2004 Softcover reprint of the hardcover 1st edition 2004 978-1-4039-3472-7 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2004 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.

ISBN 978-1-349-51734-3 ISBN 978-0-230-00556-3 (eBook) DOI 10.1057/9780230005563 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Creating value through international strategy / edited by Africa Ariño, Pankaj Ghemawat, and Joan E. Ricart. p. cm. Includes bibliographical references and index. 1. International business enterprises—Management. 2. Strategic alliances (Business) 3. Competition. I. Ariño, Africa. II. Ghemawat, Pankaj. III. Ricart, Joan E. HD62.4.C74 2004 658.1′8—dc22 2004047309 10 9 8 7 6 5 4 3 2 1 13 12 11 10 09 08 07 06 05 04

Contents

List of Figures

viii

List of Tables

ix

Foreword by Jordi Canals

x

Acknowledgements

xiii

Notes on the Contributors

xiv

1

Introduction: International Strategy and Location Specificity

1

Africa Ariño, Pankaj Ghemawat and Joan E. Ricart

Part I Creating Value through International Expansion 2

Introduction to Part I

21

Johanna Mair

3

The Process of International Expansion in Knowledge-Intensive Settings: Research Questions, Theory and Summary of Findings

26

Walter Kuemmerle

4

Multilatinas: Emerging Multinationals from Latin America

43

Jon I. Martínez, José Paulo Esperança and José de la Torre

5

Corporate Governance and Globalization: