Innovation Design Creating Value for People, Organizations and Socie
Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing – such as the aging population, energy scarcity and environmenta
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Elke den Ouden
Innovation Design Creating Value for People, Organizations and Society
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Prof. Dr.ir. Elke den Ouden Faculty of Industrial Design Eindhoven University of Technology Building HG3.34, Den Dolech 2 5612 AZ Eindhoven The Netherlands e-mail: [email protected]
ISBN 978-1-4471-2267-8 DOI 10.1007/978-1-4471-2268-5
e-ISBN 978-1-4471-2268-5
Springer London Dordrecht Heidelberg New York British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Control Number: 2011938010 Springer-Verlag London Limited 2012 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms of licenses issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. The use of registered names, trademarks, etc., in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant laws and regulations and therefore free for general use. The publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions that may be made. Cover design: eStudio Calamar S.L. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
In October 2008 during the Dutch Design Week, an annual event in the city of Eindhoven, I held my inaugural lecture with the title of ‘Designing (added) value’. While preparing the lecture, it became clear that the term ‘value’ was widely used but barely understood. It has different meanings in different contexts, and different disciplines use different definitions. So how can we ever create the ‘shared value’ for people, organizations and society that we aspire to so much? Growing numbers of people recognize that we are in a transition, in which ‘business as usual’ is no longer possible. The industrial paradigm focusing on shareholder value and profit maximization is being replaced by a new, transformational paradigm. One in which people are looking for ways to make meaningful contributions to addressing collective issues in which society is not just a stakeholder, but a beneficiary. People also expect this kind of ethical behavior from others and from organizations, both profit and nonprofit. At the same time there is a growing awareness of the tremendous business opportunities in ‘doing good’. Social responsibility is no longer only about charity and philanthropy, but about creating value for people, organizations and society at the same time. Discussions with people in the industry and academia have clearl
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