CRM Systems in Industrial Companies Intra- and Inter-Organizational
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implement
- PDF / 1,437,162 Bytes
- 265 Pages / 340.08 x 533.04 pts Page_size
- 108 Downloads / 202 Views
Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see http://www.palgraveconnect.com/pc/connect/info/terms_conditions.html). I plan to copy, distribute or share in any format including, for the avoidance of doubt, postin websites, you need the express prior permission of Palgrave Macmillan. To request permi please contact [email protected].
10.1057/9781137335661 - CRM Systems in Industrial Companies, Andrea Perna and Enrico Baraldi
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
CRM Systems in Industrial Companies
10.1057/9781137335661 - CRM Systems in Industrial Companies, Andrea Perna and Enrico Baraldi
10.1057/9781137335661 - CRM Systems in Industrial Companies, Andrea Perna and Enrico Baraldi
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
This page intentionally left blank
Intra- and Inter-Organizational Effects Andrea Perna and Enrico Baraldi Uppsala University, Sweden
10.1057/9781137335661 - CRM Systems in Industrial Companies, Andrea Perna and Enrico Baraldi
Copyright material from www.palgraveconnect.com - licensed to Bibliotheque de l'Universite Laval - PalgraveConnect - 2015-10-28
CRM Systems in Industrial Companies
© Andrea Perna and Enrico Baraldi 2014
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–1–137–33565–4 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of or
Data Loading...
